a mad quirk

Work in progress

admin — Thu, 13 Sep 2012 04:12:22 +0000

A three speed 72 Sturmey Archer … a lot more work to get this baby up and rolling.

Myer

admin — Fri, 06 Aug 2010 09:01:34 +0000

After 7 days working at Myer to help out the Advertising department prepare over 400 images for the launch of a new spring online catalogue, the range has been launched, and the images online.

Check out there online ‘lookbooks’ and online catalogue.

Work in progress

admin — Thu, 04 Mar 2010 04:18:11 +0000

Been working on my resume and new branding for finding a new job in Melbourne. Shortly will have it more user friendly, with my work viewable on the website.

Harry Marks

admin — Sat, 20 Feb 2010 04:11:36 +0000

Harry Marks, “I’ve always been a great believer in colaboration, I think that working alone is fine, but you lose a synergy that you get when you work with someone.’

I watched a video about broadcast graphics pioneer Harry Marks the other day, and it really brought home the importance of the basic principles, how much difference it can make.

He took his passions, music, film and graphics, and found a way to make them work together that hadn’t been done before.

Brilliant use of analogue film, using the shutter speed, using lights, and being able understand what would happen. Also the joy of experimenting, to see what would happen, but not getting to see until the next day!

Harry developed a campaign for ABC in 77, ‘still the one’ which saddened me, as I know the same campaign used by Australia’s channel 9 from 78-2006.

Some of Harry’s core rules:

typography, worked only with 17 fonts
make what your vision is with what you have available
helps to have a very good mentor
try not to be a copy cat

Hospitalisation

admin — Fri, 19 Feb 2010 04:19:09 +0000

Move to a new city, and get hospitalised a day after arriving, then operated on the day after! Fun times. I guess that will teach me for moving to a new city so soon after getting metal put into my … Continue reading →

Anouska Hempel on Designer People (SBS)

admin — Fri, 05 Feb 2010 06:09:59 +0000

For those in Australia who missed out on Designer People last night, here’s a link to the full episode.

Anouska Hempel on Designer People

Anouska Hempel’s work was truely amazing … from her interior design work, right through to graphic design and packaging. Has a beautiful eye for colour and understanding different styles.

Zelen's packaging

and it goes a little something like this …

admin — Fri, 05 Feb 2010 04:43:15 +0000

This is my new wordpress based blog … will be filled with wonderful things about my new adventure moving to Melbourne from Perth. Drawings, photos, anecdotes, resources I find useful and all that jazz.